A Conservative Senedd member has attacked plans to restrict junk food advertising in the Vale.
A decision's expected next month on whether to ban adverts promoting foods and drink high in fat, sugar and salt from bus stops and roadside billboards on the county's highways.
The restrictions, if agreed by Vale of Glamorgan Council's cabinet, would be the first of their kind to be introduced in Wales - but former Welsh Tory leader Andrew RT Davies accused "town hall bosses" of "treating residents like children".
The South Wales Central MS said: "People know that too many sweets and burgers can be bad for you, but council tax paying adults can make decisions about their lifestyles themselves without being parented by the politicians they pay for."
"At the end of the day, lots of places in the Vale are visited by tourists who fancy an ice cream or a cone of chips, and with the tourism tax already coming down the tracks in Wales, traders need to be able to advertise their snacks."
"The Vale Council should focus on keeping council tax low and delivering essential services rather than these silly distractions."
But local health officials are backing the pledge by the county council, which would also see a ban on promoting unhealthy foods on the local authority's own website.
Last week, council leader Lis Burnett said they wanted to "set a standard for others to follow across Wales and the wider UK" by "taking steps to improve the health and wellbeing" of local residents and encourage "more active lifestyles".
She added: "There is clear evidence that such advertising contributes to people purchasing and eating unhealthy foods and drinks, particularly children, and that this in turn leads to higher rates of obesity and other diet-related diseases."
"By reducing the negative impact of damaging advertising like this, we want to help people to make informed food choices that can prevent health problems before they develop. This fits in with initiatives such as installing drinking water fountains at locations across the Vale."
A wider UK Government ban on junk food advertising, particuarly those targeting children, was due to be introduced on 1st October, but has been delayed until 2026.
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